Impression Engineers

Most of us use testimonials on our websites and recently the FTC changed the rules. I  wanted to share today was the power of the testimonial and recommendations from trusted sources, such as customers and clients (and the occasional boast by your Mom.) Study after study shows that word of mouth, referral and testimonial carries the most weight with consumers. They bring credibility through a third-party endorsement. It is no longer you alone saying that you and your products / services are amazing. It is actually consumers saying that you are the answer to their problems. So, it's understandable...

Pam's communication secret is to "Tailor Your Message." Communication happens regardless of whether we think about it or not—why not tailor the kind of information they want. An example Pam uses is if your boss says "Just the facts," then honor that request with giving them just the facts. Whether your objective is to be a more effective as a leader, gain a promotion, or secure a new position, your ability to communicate credibly with others is a key factor in achieving a successful outcome, so listen in to this informative 30 minute interview. Pamela S. Harper, founder...

Influential, inspirational leaders are made, not born. It’s really a mindset dedicated to continual learning, understanding, and adjusting. This leadership mindset influences the organization in a way that makes it more cohesive through knowing what is expected. Great leaders — -Take risks. No guts, no glory. Be willing to CHALLENGE the status quo. -Have a PASSION for what you do. -Share your passion – Let them see, hear and FEEL your vision. -Be transparent. SHARE your reality with those you lead. -Empower others with the tools and COURAGE to create it. -Walk the walk. LEAD by...

1. Have an effective web or blog site and exposure on social media. Today most people at least research online before buying, if not, buy online. You can do a site your self or hire a designer. Effective doe not have to be expensive. Just spend a little time learning about the technologies and decide if you want to do it your self. Either way be sure to use: a custom URL a email address with your URL e.g., jane(at)customurl.com and a custom email signature create a unique page title for each page search engine optimization (SEO.) You can learn more at http://www.impressionengineers.com/p77 promote...

Would you want to do it if you could? I had a friend say the other day they have been trying to go through just 24 hours without making a judgment. He said he had not been successful. I told him he had to define judgment… before he could have success at it and maybe that not making a judgment over the course of a day is not truly doable. That got me to thinking is it doable and if it is, do I want to do it? I looked up the definition of judgment and found—the ability to make a decision, or form an opinion objectively, authoritatively, and wisely. Since the word opinion is in the judgment...