Impression Engineers

Gosh the first week of November already, I just realized it’s been awhile since I dropped you a note, so many things are happening here at Impression Engineers,  we’ve been working hard to create new and exciting stuff for all of you. Just a little rant first: Can we just get rid of just…. "Just" is just one of those words that just annoys me.  It is just so misused these days. It’s just used way to often. I was just writing a quick email to someone today—as I was re-reading before sending I noticed I had unconsciously just added the word “just,”...

  So… let me replay a recent snip of a conversation… Have you seen the marketing of ‘X’ company?” (That concept) looks like it could be adaptable and transferable to your market…” “But, I don’t do what he does…” “Yes, I know, it’s about ‘the how’ of the delivery not the ‘what,’ let’s look at the structure; it could be a way to speak with your market that is new and relevant.” “I’m not resisting you, but as I said I don’t do what he does….”  ...

My friend Lorrie recently had this great article on writing good copy in her ezine and I wanted to share it with you. To find out more about Lorrie and Red Hot Copy go to www.redhotcopy.com and her newest project "The She Factor." 5 Ways to Avoid Hype in Your Copy    Lorrie Morgan-Ferrero, Copywriting Strategist   Copy is salesmanship in print, but does it have to be a greasy used-car salesman? The answer is, "No!" Follow these 5 tips and watch your prospects’ trust level rise.   1.     Make it believable. Face it – we...

Use Google Alert The Google Alert service helps you to retrieve information based on your chosen keywords. You can set up alerts for news about your favorite topics, target market, even you own company name. (You can also set up Video alerts directly from within Google Video search.) Google alerts save you time because your results are automatically delivered to your inbox. If you have a Google Account go to: www.google.com/alerts  If you don’t yet have an account, visit the Google Accounts home page to create one. http://www.google.com/accounts Simply visit the Google Alerts home page,...

Course correction may be required… Have you ever noticed there is really little one can control except how we choose to react…. I wrote this while winging my way back from Philly the other day. It really was an uneventful flight, yet after watching 100+ people board the plane; I can only assume that "control" is not something everybody understands, yet.  I don’t think they even realize they are behaving from a place of overwhelm, thus the reason I titled this "Autopilot." To be fair, overwhelm isn’t just an emotional response, it’s a physical...