Dr Clint's communication secret is "Get in the same circle with the person you are talking with."  Ever heard the term, walk in their shoes? That's what Dr Clint means…. learn to be flexible in the way you communicate.

Dr Clint shared with us today the first four steps in his 8 step Mental Toughness Paradigm

First, create a clear vision of what you are trying to accomplish.
Second, make a decision.
Third, engineer and develop the belief that will accomplish your goals.
Fourth, develop the commitment – know you are not going to quit.

Dr. Clint and I expand of these four plus so much more…. did you know that it doesn't take 21 days to change a habit. Listen in for the 30 minute interview and find out how to obtain mental toughness and how long it really takes to change your brain.

Dr. Pearman's book The Gift is available on Amazon.com and Barnes and Noble.com. Watch for the release soon of his next book Copenology -The New Science of Success. Visit www.clintpearman.com

About Dr Pearman:
Dr. Clint Pearman served more than 31 years in the world’s premier leadership and mental toughness training and development organization — the United States Marine Corps.

While in the Marines, he developed the Mental Toughness Paradigm – applying cutting edge brain science research to teach people how to get their minds and brains to help them accomplish extraordinary things.

Most of us use testimonials on our websites and recently the FTC changed the rules. I  wanted to share today was the power of the testimonial and recommendations from trusted sources, such as customers and clients (and the occasional boast by your Mom.) Study after study shows that word of mouth, referral and testimonial carries the most weight with consumers. They bring credibility through a third-party endorsement. It is no longer you alone saying that you and your products / services are amazing. It is actually consumers saying that you are the answer to their problems.

So, it's understandable why most of us choose to use them in our marketing. Yet, too many unsavory types have spoiled the testimonial so the "BIG BOYS" aka the FTC has some new guidelines that took effect in December (2909) and they are confusing at best.

Now, I'm not a lawyer and I don't even play one online. If you use testimonials or endorsements in any way in your business… then these new FTC rules may apply to you. We have a great white paper report on using testimonials that I just updated with how I understand the guidelines to work (remember, this isn't legal advice nor is the report legal advice.) Go get the report now: it's at http://www.impressionengineers.com/testimonials-work/

Almost forgot… can you believe it is the first of February already, where did January go? (I know, I was holed away writing a book.) But that just means I have to speed up to catch up with the rest of my 2010 goals. How are your 2010 goals going? I recently gave a talk on getting your goals done called "A Human Being or a Human Doing." The notes are up on the website too, when you pop-over there to get the report of Getting and Using Testimonials to Get and Keep Clients you can download the notes too if you are interested….As always have a great day whatever your adventure.

To Success! To Life!

Sharon

p.s. The FTC has new guidelines if you sell your products through affiliates or you sell other people's products as an affiliate, too. Our latest report doesn't address affiliates, if you need help complying for your affiliates or affiliate products please contact us. OR read all the new FTC guidelines for both testimonials and affiliates at the FTC website:
http://www.ftc.gov/multimedia/video/business/endorsement-guides.shtm

I have a favor to ask, if you enjoy the ramblings and rants of Best Impressions would you encourage others to join? I am trying to grow our community and the best way is to ask those that know and like you to ask their friends… hopefully they hang out with like-minded people right? Ways to join the community are on the left hand side of my blog
http://www.sharonsayler.com/blog where I always post these notes to you as well.

Our Radio Show Beyond Lip Service welcomes the Coach Davender Gupta for a great disucussion titled In Case Of Emergency: How To Avoid A Project Disaster. If your project or your business is heading towards disaster, what can you do to get it back on track? In this discussion, Coach Davender Gupta will show you a simple process to take control of the situation and steer it back onto the path to progress.Davender Gupta is a business leadership coach and Certified "Book Yourself Solid" Coach whose mission is to guide passion-driven solopreneurs, professionals and people with Big Ideas to accelerate their Vision from Passion to Profit. Join the discussion on his blog http://www.frompassiontoprofit.com and his main site http://www.coachdavender.com. He welcomes your questions by e-mail at coach@davender.com or by phone, toll-free, at 1-888-788-8844.

Join me this Tuesday 1:00 PM Eastern/10AM Pacific for Beyond Lip Service at
http://www.blogtalkradio.com/beyondlipservice

Pam's communication secret is to "Tailor Your Message." Communication happens regardless of whether we think about it or not—why not tailor the kind of information they want. An example Pam uses is if your boss says "Just the facts," then honor that request with giving them just the facts.

Whether your objective is to be a more effective as a leader, gain a promotion, or secure a new position, your ability to communicate credibly with others is a key factor in achieving a successful outcome, so listen in to this informative 30 minute interview. Pamela S. Harper, founder and president of Business Advancement Inc., professional speaker, and author of the critically acclaimed book Preventing Strategic Gridlock®, discusses “The Keys to Credible Communication,” with communication coach Sharon Sayler.

For over 20 years, Pam Harper has helped companies going through gut wrenching change to accelerate progress toward their objectives. She has been featured in a variety of popular media outlets, including Business Week, Entrepreneur, and Investor’s Business Daily, and her articles have been published in a wide range of trade and professional journals. In addition to writing, Pam is a professional speaker. She is an honors graduate from Northwestern University, and is featured in Who’s Who of American Women and Who’s Who in America.

http://www.businessadvance.com — website

http://www.pamharper.com — blog

Author: Preventing Strategic Gridlock: Leading Over, Under & Around Organizational Jams To Achieve High Performance Results (Cameo Publications) Available through online outlets and neighborhood bookstores

On Beyond Lip Service we focus on taking Action in your life. Go beyond just giving lip service to what you want to do! Every Tuesday at 10am Pacific join Sharon Sayler as we go beyond lip service.

Influential, inspirational leaders are made, not born. It’s really a mindset dedicated to continual learning, understanding, and adjusting. This leadership mindset influences the organization in a way that makes it more cohesive through knowing what is expected.

Great leaders —

-Take risks. No guts, no glory. Be willing to CHALLENGE the status quo.
-Have a PASSION for what you do.
-Share your passion – Let them see, hear and FEEL your vision.
-Be transparent. SHARE your reality with those you lead.
-Empower others with the tools and COURAGE to create it.
-Walk the walk. LEAD by example.
-Share the glory. There will be enough SUCCESS to go around!

A manager tells others what to do. A LEADER shows that it can be done.

1. Have an effective web or blog site and exposure on social media. Today most people at least research online before buying, if not, buy online. You can do a site your self or hire a designer. Effective doe not have to be expensive. Just spend a little time learning about the technologies and decide if you want to do it your self. Either way be sure to use:

• a custom URL
• a email address with your URL e.g., jane(at)customurl.com and a custom email signature
  create a unique page title for each page
• search engine optimization (SEO.) You can learn more at http://www.impressionengineers.com/p77
• promote using article writing, social media and discussion forums
• create an opt-in box to develop leads. Most sites provide an incentive such as a free chapter of your book or a free report to gather the contact information for leads.

To get Impression Engineers free report of the 5 Key To Great Websites + several other great resources go to www.impressionengineers.com and opt-in at the bottom of the page.

2. Create agreements for cross promotions. Sometimes these are called joint ventures, but that term isn’t really accurate term. This is a way to stretch your advertising and promotion dollars. Find complementary companies to what you offer with the same target market and develop a promotion that will be mutually beneficial.

You could add:

• bonuses to each others offers
• bundle your classes, products or promotions
• pool your marketing dollars to create a campaign….

This works best when written agreements are in place and expectations are managed. A common agreement would have details on:

• Specifications of project including promotion and advertising
• Each person’s or business’ set of duties for each specifiation
• Timelines and how you would know when there is service completion

3. Develop online free and paid teleseminars and webinars. They are cheaper than doing in-person workshops. Record these events and add the audio and/or video to your website or even turn them into products or home study courses…. Create publicity and press releases for your events to promote your events on social media such as Twitter, Facebook or Linkedin to create free publicity and drive people to your website.

Most important though no matter what technique you choose is know who your target market is, develop a who you are and what you do statement along with messages that resonate with that audience—then IMPLEMENT. The best marketing advice we can give you is IMPLEMENT.

Have a great day whatever your adventure
To Success! To Life!

p.s. I have a favor to ask, if you enjoy the ramblings and rants of Best Impressions would you encourage others to join? I am trying to grow our community and the best way is to ask those that know and like you to ask their friends… hopefully they hang out with like-minded people right? Ways to join the community are on the left hand side of my blog
http://www.sharonsayler.com/blog where I always post these notes to you as well.

Our Radio Show Beyond Lip Service welcomes the unstoppable Frankie Picasso this coming Tuesday December 8th. The Unstoppable Frankie Picasso is a Professional Certified Life, Business and Master Coach Trainer and member of the International Coach Federation, and the Canadian Association of Journalists. Frankie is a full time Radio Host, Author, Solution specialist and Social Justice Activist whose specializes in the Impossible. She is Mission Unstoppable and is leading the charge as a Champion for Change. —it’s going to be a great interview.

Join me this Tuesday 1:00 PM Eastern/10AM Pacific for Beyond Lip Service at

http://www.blogtalkradio.com/beyondlipservice

Isn’t it time to make the right impression online too?
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Contact us today at support@impressionengineers.com to learn how quick, inexpensive and easy it is to get an impressive website and blog to market and monetize your passion.