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Can you live without them?

Would you want to do it if you could?

I had a friend say the other day they have been trying to go through just 24 hours without making a judgment. He said he had not been successful. I told him he had to define judgment… before he could have success at it and maybe that not making a judgment over the course of a day is not truly doable.

That got me to thinking is it doable and if it is, do I want to do it? I looked up the definition of judgment and found—the ability to make a decision, or form an opinion objectively, authoritatively, and wisely. Since the word opinion is in the judgment definition I looked it up too— a belief or judgment that rests on grounds insufficient to produce complete certainty. Curious, with the above as a framework, why does common usage define judgment as a negative?

I suppose, if others are of the mindset that judgment and opinion must be negative to discuss, then one just has to come to terms with the fact that it is their own insecurities and not whether I or others have shortcomings or not.

Judgment or Opinion — Criticism or Evaluation

I can free myself of the need to be part of negative judgments. Yet, sorry, guys, I know this isn’t “PC” but for me, I’ll fine having judgments. I’ll always have an opinion and I’m comfortable with the fact that I don’t want to be judgment free.

I can acknowledge the right for others to behave however one chooses (we won’t go into all the judgments/opinions of legal, safe, sane…) AND know that acknowledgement is not the same as acceptance.

Share your thoughts on can you or even do you want to….
—————-

 

Just is not just a word….

Gosh the first week of November already, I just realized it’s been awhile since I dropped you a note, so many things are happening here at Impression Engineers,  we’ve been working hard to create new and exciting stuff for all of you.

Just a little rant first:

Can we just get rid of just….

"Just" is just one of those words that just annoys me.  It is just so misused these days. It’s just used way to often. I was just writing a quick email to someone today—as I was re-reading before sending I noticed I had unconsciously just added the word “just,” and it just hit me!  How demeaning, no, just demeaning doesn’t quite describe it, condescending, well maybe not just condescending, patronizing maybe, well, really it is just so limiting. 

The actual word "JUST" doesn’t mean any of those ways I just used it. As an adjective it means to be guided by truth, reason, justice, and fairness and as an adverb it can mean within a brief preceding time, by a narrow margin or exactly.  So exactly why do we just misuse the word so often?  As a communicator it is incumbent on us to speak what we mean, without qualifiers. Wouldn’t life just be so much simpler if we just vanquished about 90% of the times we use the word “just?”

Okay – whew – glad that is off my chest.

Some of what we have been up to since my last note…we have a great Get More Clients through Social Media MasterMind group *f*r*ee to all of you every Monday at 10 to 11am Pacific. Come join us, share with us what is working for you and learn from others. To join in register at: http://sharonsayler.com/zyv. You only have to register one time, it’s good through the end of the year.

And this "just" in…exciting news! My new book was picked up by the publisher John Wiley and Sons. Due out in June 2010, What Your Body Says (And How to Change the Message) Inspire, Influence, Build Trust, and Create Lasting Business Relationships, is about we can communicate are message with congruence, confidence and clarity.

Popular today is the phrase "leading from influence," this leading from influence primarily assumes influence from verbal communication. As we all know communication is about more than words. You can say one thing with your mouth, yet your body may contradict you— so let’s have our body match what our mouth says… To get to the next level in your career, you must communicate with your entire self.

It has the straight-up "how-to" on unifying what you say with what you do with your body, allowing you to connect with others on a whole new level and reach your full leadership potential. Watch here for more about new book and workshops (and the process of writing a book under a tight deadline!)

Have a great day whatever your adventure

To Success! To Life!

Sharon

 

Our Radio Show Beyond Lip Service welcomes Pamela Harper this Tuesday November 10th.  Pamela Harper is founder and president of Business Advancement Inc., a professional speaker, and author of the critically acclaimed book Preventing Strategic Gridlock®. We will discuss “The Keys to Credible Communication.” For over 20 years, Pam has helped companies going through gut wrenching change to accelerate progress toward their objectives. She has been featured in a variety of popular media outlets, including Business Week, Entrepreneur, and Investor’s Business Daily, and her articles have been published in a wide range of trade and professional journals—it’s going to be a great interview. 

Join me this Tuesday 1:00 PM Eastern/10AM Pacific for Beyond Lip Service at

http://www.blogtalkradio.com/beyondlipservice

 

Isn’t it time to make the right impression online too?

Twitter, Facebook, Google, HTML, SEO… confused yet? With so much technology available today it can be overwhelming for you and your customers. We focus on website makeovers that make your website more profitable and simple to use. Let us show you how easy it can be by signing up for our free website makeover introduction. Your success is, our success.

Contact us today at support@impressionengineers.com to learn how quick, inexpensive and easy it is to get an impressive website and blog to market and monetize your passion.

 

 

Take the blinders off

 

So… let me replay a recent snip of a conversation…

Have you seen the marketing of ‘X’ company?” (That concept) looks like it could be adaptable and transferable to your market…”

“But, I don’t do what he does…”

“Yes, I know, it’s about ‘the how’ of the delivery not the ‘what,’ let’s look at the structure; it could be a way to speak with your market that is new and relevant.”

“I’m not resisting you, but as I said I don’t do what he does….”  

Here’s the thing:

Let’s be honest, we all have “blind spots” – things that we do day in and day out without really thinking about how it could be done smarter, quicker, faster, better….

As the label “blind spots” suggests these are actions, behaviors and beliefs that are not working to get us what we say we want and yet we can’t (or won’t) see for our selves they are not working. Most of the time our blind spots are all to obvious to others – isn’t that the old saying – can’t see the forest for all the trees….

Do friends, family or co-workers mention or tease you about the same thing over and over… Example…. I have a dear friend, no matter how many latest loves she introduces me to, it’s the same man, different body (syndrome)…. I ask myself “So why is she expecting different results?”

Come on folks, let’s get over ourselves. What are those things we continue to do — day in and day out — because that is “how it is done.” Or what about the ones we refuse to see or don’t see?  I think back to a couple of my own that I refused to see… my reply was “You just don’t understand.” Funny thing was friends understood all too well, if I had only entertained the notion that there was another way to look at it.

If you’re having the same problems and frustrations over and over in your business (or your love life) then what’s important is NOT the beliefs about the messed up economy or the competition, or there are no good men or women left….

What’s important is you getting to the bottom of YOUR PART in these situations that are keeping you from creating what you want!  (hint: YOUR BLIND SPOTS.)   STOP and really take a look at what isn’t working, than try something else.

Share your comments please

Have a great day whatever your adventure

To Success! To Life!

 Sharon

p.s. I have a favor to ask, if you enjoy the ramblings and rants of Best Impressions would you encourage others to join?  I am trying to grow our community and the best way is to ask those that know and like you to ask their friends… hopefully they hang out with like-minded people right?  Ways to join the community are right there on the right hand side of my blog —– that’s right see the twitter, facebook and Book Yourself Solid e course???

p.s. Our Radio Show Beyond Lip Service welcomes Pat Mussieux.  Pat is Founder of the company “Steps2Happiness”, and Creator of the “Steps2Happiness Home Study System”. She specializes in helping female baby-boomers add more happiness into their daily lives by way of teaching mindset and goal-setting techniques. (www.steps2happiness.com) ARE YOU ATTRACTING ENOUGH HAPPINESS INTO YOUR LIFE?

Join me this Tuesday 1:00 PM Eastern/10AM Pacific for Beyond Lip Service at

http://www.blogtalkradio.com/beyondlipservice

Isn’t it time to make the right impression online too?

Twitter, Facebook, Google, HTML, SEO… confused yet? With so much technology available today it can be overwhelming for you and your customers. We focus on website makeovers that make your website more profitable and simple to use. Let us show you how easy it can be by signing up for our free website makeover introduction. Your success is, our success.

Join in Sharon’s Social Media Mastermind Call every Monday at 10am Pacific. run over to my contact me page if you would like to join us and l’ll send you all the great details!

 

 

 

 

 

5 Ways to Avoid Hype in Your Copy

My friend Lorrie recently had this great article on writing good copy in her ezine and I wanted to share it with you.

To find out more about Lorrie and Red Hot Copy go to www.redhotcopy.com and her newest project "The She Factor."

5 Ways to Avoid Hype in Your Copy
  
Lorrie Morgan-Ferrero, Copywriting Strategist
 
Copy is salesmanship in print, but does it have to be a greasy used-car salesman? The answer is, "No!" Follow these 5 tips and watch your prospects’ trust level rise.
 
1.     Make it believable. Face it – we are just smarter nowadays than we were several decades ago. In fact, we’re jaded. We’ve seen it all. Bought the miracle pills (and felt stupid for believing the charlatans). We all know it’s impossible to lose 25 pounds over night. So why even go there? Once you lose credibility, you’ve lost your prospect’s attention too. Respect your prospect with honesty and you have a much better chance of doing business together. (Psst. A great way to build trust is to actually reveal a flaw in your product. We all know nothing is perfect – so show us where it’s not and we believe in you.)
2.      Easy on the adjectives. Great copy is "verb-heavy," not laden with adjectives. In fact ad man great, Leo Burnet (of Green Giant ad fame, among others) wanted to discover why 62 of his ads failed. So he had his staff separate out the parts of speech. Here’s what he found – of the 12,758 words in the 62 failed ads, 24.1% were verbs. His conclusion – if the failed ads had more verbs, they probably would have done better. Take my advice. If you haven’t already, go to Amazon and buy Richard Bayan’s copywriting thesaurus, Words that Sell. And keep it by your desk when writing.
 
3.     Write in your prospect’s language. Make sure you understand their particular jargon. For example, in general chiropractors have a bit of a rivalry with medical doctors. But chiropractors are "real" doctors. If you slip up and say otherwise, you have alienated them. But you would only know that by deeply studying your target market. An excellent resource to learn more about various inner languages is at www.thewordsthatsell.com. They have special reports on markets from real estate agents to radiologists to attorneys.
 
4.      Write to one person with the "tarketing" technique. To really sound sincere and empathetic,do what I call "tarketing". That’s taking your target market’s demographics down so far that you’re actually referring to just one person. (See, a target market is a mob or plural while a "tarket" is ONE PERSON or singular.) Corporations take this approach all the time. For example, Volvo’s tarket is a 35 year old mother of two. (Does that mean men don’t buy Volvo’s? Of course not!) When you use the tarketing technique, not only is your writing more concise, but your reader connects with you on a very deep level.After all, you’re talking directly to him or her.(The most comprehensive guide to prewriting research I’ve ever seen is my workbook, "Red Hot Copy to Woo Your Target Market". www.red-hot-copy.com/copy3.html)
 
5.      Think from the prospect’s point of view. You have to do your due diligence if you want to avoid the hype. This is where summoning up a little creativity goes a long way. Once you’ve got your tarketing technique in place, really drill it down. Get deep inside your prospect’s head and ask yourself some of these questions:
·          What magazines does he or she read?
·          What restaurants does he or she go to?
·          Does your prospect take vacations?
·         Who did your prospect vote for for president?
·         How would your prospect describe his or her life if they ran into a childhood friend they haven’t seen for 10 years?
 
Are you beginning to see just how deep you can start to go? These questions are a nick on the surface. I go on for pages in my workbook, *Red Hot Copy to Woo Your Target Market*,  but you get the idea.
 
The best way to avoid hype is to genuinely connect with your prospect through prewriting research AND respect. You’ll be rewarded with customer loyalty and many more sales.
 
Thanks Lorrie, good advice.
Have a great day whatever your adventure
Sharon
 

 

Tip to be on top of all the great info out there….

Use Google Alert

The Google Alert service helps you to retrieve information based on your chosen keywords.

You can set up alerts for news about your favorite topics, target market, even you own company name. (You can also set up Video alerts directly from within Google Video search.) Google alerts save you time because your results are automatically delivered to your inbox. If you have a Google Account go to: www.google.com/alerts  If you don’t yet have an account, visit the Google Accounts home page to create one. http://www.google.com/accounts

Simply visit the Google Alerts home page, enter your search, the type of alert you’d like (News, Web, Video etc.), how often you’d like Google to check for results, and your email address. When you’re done, click the ‘Create Alert’ button. They’ll send you a confirmation email; clicking the link in the email will activate your Alert. You can create and confirm your Alert in one visit on your "Manage Yours Alerts" page. To access this page, you’ll need to sign in to your Google Account.

Step 1 Go to the Google Alerts page. Enter the keyword(s) for the alert that you want to setup. Use words that are of interest to your target market, your area of expertise and even your company and your name (so you can follow what people are saying about you…;-))

Step 2 Select the type of Alert you want to receive. The comprehensive Alert retrieves news from blogs, news sources, Google Groups messages and websites.

Step 3 Choose how often Google will send the Alerts to you. Google can send your alerts as soon as it finds a match to your keyword, once daily or only once a week.

Step 4 Enter the email address that you will use for your Alerts. If you don’t have a Google email account, you will need to register for one.

Step 5 Click "Create Alert" when you are finished entering your keywords, choices of sources and frequency for messages.

Step 6 Review and revise your Alerts if you receive too much or too little information. Log in on the Google Accounts page. Choose "Manage Alerts" to see your saved Alerts. Delete alerts that you no longer need.